Greetings,
We’re
delighted to let you know that our new book, 3-D
Negotiation, has finally been published.
We
were determined to produce a genuinely new and practical approach.
No rehash of win-win v. win-lose platitudes. No myopic focus
on tips and tactics at the table. No breathless claims from
motivational speakers turned airline magazine deal gurus.
The
3-D method crystallizes what we’ve learned from decades
of doing and advising on deals, as well as from putting great
negotiators and negotiations under a microscope.
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More Information
Learn
more on the website for 3-D
Negotiation - includes author
bios, educational resources, press, and more.
Buy
3-D Negotiation on Amazon,
Barnes
& Noble, or Harvard
Business Online. Bulk purchases available
from 800-CEO-READ.
Subscribe
to the 3-D Negotiation email list for
occasional articles and updates from the authors.
Download
an excerpt of the Introduction. To receive the
first chapter, sign up for the email list above.
Request
an adaptation from 3-D Negotiation
to publish in your publication.
Read
an interview with Jim Sebenius and David Lax
from HBS Working Knowledge.
Listen
to this HBR IdeaCast™ discussion
with the authors.
Watch
this streaming video of Jim Sebenius presenting
at a recent HBS Alumni Association gathering. |
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Top Negotiation Thinkers: “Truly Original.” “A
Landmark Contribution.”
We’re proud that many of the world’s leading negotiation
thinkers and writers assess 3-D Negotiation as truly
original and powerful.
Click
here for representative
evaluations by Getting to Yes authors Roger Fisher
and Bill Ury, top experimentalist Max Bazerman, foremost legal
negotiation expert Robert Mnookin, and Howard Raiffa, the
dean of negotiation analysts.
But
while intellectual quality is a plus, we suspect you’re
more in the market for actionable ideas that have proven their
worth in the world’s most challenging deals and disputes.
Top
Corporate and Financial Negotiators: “Battle-Tested.”
“Powerful.”
From
the pinnacle of financial dealmaking, what is the verdict
of Steve Friedman, 28-year veteran of Goldman Sachs, arguably
the world’s premier deal house, who headed the firm’s
merger department before becoming Goldman’s Chairman?
“Lax and Sebenius capture what I've seen great dealmakers
take years to perfect. Silver tongues and tactics can be
a sideshow. As chess masters know, success at the table
flows from advance preparation and strategically positioning
your pieces to maximize leverage.”
From
the leading U.K. venture capital and private equity firm,
what does Phil Yea, Chief Executive of 3i plc, say about our
3-D method?
“I
have worked directly with the authors on some of the most
challenging negotiations of my career. Their 3-D approach
was important in helping to deliver hundreds of millions
of pounds of value for shareholders.”
With
cutthroat retail sector negotiations the lifeblood of his
business, how does William Lauder, CEO of the Estee Lauder
Companies, the cosmetics and fragrance giant, assess our book?
“[The]
3-D approach is in use at many levels of the Estée
Lauder Companies with excellent results. This down-to-earth
book is packed with striking examples.”
Facing
tough oil patch deals from Texas to the North Sea and Nigeria,
what does Malcolm Brinded, who heads Royal Dutch Shell’s
massive Exploration and Production activities worldwide, conclude?
“Lax
and Sebenius have a powerful new way of thinking about negotiating.
3-D Negotiation™ is having a profound impact on how
we approach deal making in Shell”
We’re
tempted to go on with similar assessments from many other
CEOs in industries from media to pharma to private equity
and health care—click
here for more!--but you get the idea. We really hope that
you’ll want to learn more about 3-D Negotiation…and
that it can genuinely help with your most challenging negotiations.
-
David Lax and Jim
Sebenius -
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Click
here to purchase 3-D Negotiation on Amazon today
Please
forward this email to your colleagues and friends who are
interested in taking their negotiations to the next level.
©
2007 David A, Lax and James K. Sebenius All Rights
Reserved
info@negotiate.com
www.3dnegotiation.com
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